target Ad Concepts
from the mind of Kristina Ashley Williams
#TargetFind
experiential + Digital
Objectives:
The client’s goal was to amplify awareness of new products in store. The challenge was to do so by encouraging people to shop in-person vs online.
Solution:
My approach was to create an in-store scavenger hunt with the UGC campaign #TargetFind, a play off the brand icon marking desired location, and boost network-effects marketing by the audience sharing visuals of themselves finding their “targets” using the hashtag online.
Results:
Currently manifesting this hypothetical concept into reality
#TargetFlow
experiential + Digital
Objectives:
The client’s goal was to increase foot traffic in the store.
The challenge was the client wanted the advertising to be subliminal.
Solution:
My approach was to create a UGC campaign using the hashtag #TargetFlow showing people doing other activities besides shopping while in the store, such as dancing, eating food, or having conversations with friends.
Results:
Currently manifesting this hypothetical concept into reality
