spotify Ad Concepts
from the mind of Kristina Ashley Williams
Make Noise
Out of home
Objectives:
The client’s goal was to create a campaign that reflected the social climate in the US. The challenge was to do so without being overtly political and off-brand.
Solution:
My approach was to create a punchy statement that served as a double entendre for both their music brand and the social climate. “Make Noise,” became the slogan placed atop images of artists who used the music to make a social statement throughout time.
Digital
Objectives:
Incorporate a UGC component to promote audience engagement
Solution:
Create a hashtag campaign, “#MakeNoise” that encouraged musicians to create music with social commentary and share it online, thus generating traffic to Spotify’s app through network-effects.
Results:
Currently manifesting this hypothetical concept into reality