oreos Ad Concepts

from the mind of Kristina Ashley Williams

#DoubleStuffedOrNothing

Digital & experiential

Objectives:

The client’s goal was to evoke a sense of fun with their audience to promote their brand as the go-to-snack for enjoyment.

The challenge was to make people laugh.

Solution:

My approach was to incorporate the client’s branding into the campaign name by using a pun changing the betting phrase “double or nothing” to “double stuffed or nothing,” signaling the brand’s product Double Stuffed Oreos. The UGC campaign engaged the audience with challenges to bet each other to complete using Oreos and share online using the hashtag, producing network-effects.

Results:

Currently manifesting this hypothetical concept into reality