nike Ad Concepts
from the mind of Kristina Ashley Williams
Did it.
Out of home
Objectives:
The client’s goal was to motivate the audience to feel empowered by their brand to accomplish their goals.
The challenge was to visually evoke a relatable feeling using minimal words.
Solution:
My approach was to use visuals to demonstrate the sentiment of accomplishment after completing a sports goal. I did this by incorporating imagery of Nike sponsored athletes winning in different sport scenarios and created copy that transformed their slogan “Just Do It.” to a past tense of “Did it.”
#DidIt
Digital
Applied same approach to online campaign to encourage audience to share their photos of sports accomplishments using the hashtag #DidIt
Results:
Currently manifesting this hypothetical concept into reality