ikea Ad Concepts

from the mind of Kristina Ashley Williams

#Realiteens

experiential + Digital

Objectives:

The client’s goal was to create an impact campaign that engaged Gen Z as their next core consumer.

The challenge was to incorporate their new virtual store into the campaign.

Solution:

My approach was to meet the target demographic where they are, currently high school to college range, and develop an interactive experience for students to engage with the virtual store. I did this by creating an activity that could be used at schools equipping students to mock shop for items they need to decorate their college dorm room while staying within their activity budget. The impact results in applied math, creativity, critical thinking, and decision making skills.

Results:

Currently manifesting this hypothetical concept into reality